Suppy
Client
Category
Year
Suppy
Visual identity
Logo
Web
2021
Overview
Suppy is a fictitious company that helps people adopt the dog that best fits their lifestyle. The company needed a visual identity that resonated with their mission and what it stands for.
A Happy Ending
All of the visual elements are centered around one message: every dog and its owner deserves a happy ending. The logo is an abstraction of a person hugging his/her dog, which also forms a heart shape.
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