Museo de la Ciudad
Client
Category
Year
Museo de la Ciudad
Visual identity
Logo
Web
2022
Overview
Museo de la ciudad is a contemporary art museum located in Querétaro, Mexico. The museum did not have a cohesive brand strategy, so we proposed a new visual identity. The museum has a unique contrast. Its building is old and traditional, with its construction dating back to 1718. On the other hand, the museum is very liberal about the types of artworks they exhibit. All types of artworks and people are welcome in the museum. Our challenge was to portray this contradiction effectively through visual communication.
Modern ideas and traditional architecture
The shape of the logo mark is inspired by a brick pattern found in the walls outside of the museum. The logo mark has a rather rigid and traditional look, which creates cohesiveness with the actual way the museum looks. To portray the liberal aspect of the museum, we used a bold, modern color which was still not too far away from the brown colors found in the museum. The font is also playful and modern.
